Briefly describe how your product or service solves
your customer’s problem. This is where you can
describe what it is.

For example, if you sell an online course, this is where
you could describe what the course is about. Are
your customers going to learn how to hold their
breath for three minutes? Who are the instructors?

This is not a place for you to put pricing or what’s
included in their purchase or subscription. That
comes later. Think of an iPhone: it’s a phone with a
fancy camera. This section is to talk about the fancy
camera and features. You’ll get to reveal the price and
what’s in the box later. Not here.