What does your customer want?

What do you do, offer, or sell? This description and the header above should simply
and clearly answer these two questions: 1. What do you do? 2. How does it make
my life better?

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CHOICE - ALEGEREA

RESULTS YOUR CUSTOMER WANTS

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CONVENIENCE - Convenabilitatea

RESULTS YOUR CUSTOMER WANTS

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CARE - Grijă

RESULTS YOUR CUSTOMER WANTS

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COMPETENCE - Competenţa

RESULTS YOUR CUSTOMER WANTS

What is the main problem your customer is experiencing?
(Make sure it's a problem you solve!)

Problem One

Specific example of the problem that
includes emotions

Problem Two

Specific example of the problem that
includes emotions

Problem Three

Specific example of the problem that
includes emotions

Problem Four

Specific example of the problem that
includes emotions

We believe you deserve...​

Why should people buy from you?

Because One

Interest 1 Motivation 1

Because Two

interest 2 Motivation 1

Because Three

Interest 3 Motivation 2

Because Four

Interest 4 Motivation 2

TRUSTED BY

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Kyle Simon
1st year as a Couple
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Brittany Foxx
7 years as Family
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Mark Foster
Just Dating
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Kristina Jones
30 years of Marriage
Supporting Subheading

How does your product/service solve your customer's problem?

Briefly describe how your product or service solves
your customer’s problem. This is where you can
describe what it is.

For example, if you sell an online course, this is where
you could describe what the course is about. Are
your customers going to learn how to hold their
breath for three minutes? Who are the instructors?

This is not a place for you to put pricing or what’s
included in their purchase or subscription. That
comes later. Think of an iPhone: it’s a phone with a
fancy camera. This section is to talk about the fancy
camera and features. You’ll get to reveal the price and
what’s in the box later. Not here.

3 simple steps to [solve your customer's problem]

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1. What action do you want your customer to take?

Short description of this step that focuses on the benefits or success it brings your customer.

2. What will your customer receive or experience?

Short description of this step that focuses on the benefits or success it brings your customer.

3. What results are your customers hoping for?

Short description of this step that focuses on the benefits or success it brings your customer.

"Our Promise to You" or "Our Guarantee"

Tell your customers about your promise, guarantee, or differentiators.

Promise 2

Short description of this item that focuses on the benefits or success it brings your customer.

Promise 2

Short description of this item that focuses on the benefits or success it brings your customer.

Guarantee

Short description of this item that focuses on the benefits or success it brings your customer.

Differentiators

Short description of this item that focuses on the benefits or success it brings your customer.

How will your customers' lives change?

Before: What are your customers' lives like now?

After: What will your customers' lives be like after they buy your product/service?

What our clients are saying

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Kyle Simon

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Brittany Foxx

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Kristina Jones

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Mark Foster

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Samantha Gilbert

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Edward Woo

WHAT DO YOU GET?

This is a clear description of what people get when they buy • This is essentially, “what’s in the box,” for your product or service. • It’s also good to mix in positive results your customers will experience, especially if you include some good emotions. • Bullet points are fine • Then wrap up with a call to action, like this: You get all this, plus the confidence you’re living your best life when you purchase PRODUCT today!

Scarcity

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Short, simple, punchy description of your solution

List what's included in this price. Focus on the differences between this option and the other options.

Price EUR

Bonus

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Supporting Subheading

What action do you want your customers to take?

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Step One

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Step Two

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Step Three

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Step Four

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