What does your customer want?

What do you do, offer, or sell? This description and the header above should simply
and clearly answer these two questions: 1. What do you do? 2. How does it make
my life better?

Call To Action

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CHOICE – ALEGEREA

RESULTS YOUR CUSTOMER WANTS

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CONVENIENCE – Convenabilitatea

RESULTS YOUR CUSTOMER WANTS

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CARE – Grijă

RESULTS YOUR CUSTOMER WANTS

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COMPETENCE – Competenţa

RESULTS YOUR CUSTOMER WANTS

What is the main problem your customer is experiencing?
(Make sure it’s a problem you solve!)

Problem One

Specific example of the problem that
includes emotions

Problem Two

Specific example of the problem that
includes emotions

Problem Three

Specific example of the problem that
includes emotions

Problem Four

Specific example of the problem that
includes emotions

Call to Action

We believe you deserve…

Why should people buy from you?

Because One

Interest 1 Motivation 1

Because Two

interest 2 Motivation 1

Because Three

Interest 3 Motivation 2

Because Four

Interest 4 Motivation 2

CALL TO ACTION

TRUSTED BY

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Kyle Simon
1st year as a Couple
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Brittany Foxx
7 years as Family
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Mark Foster
Just Dating
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Kristina Jones
30 years of Marriage

Supporting Subheading

How does your
product/service solve your
customer’s problem?

Briefly describe how your product or service solves
your customer’s problem. This is where you can
describe what it is.

For example, if you sell an online course, this is where
you could describe what the course is about. Are
your customers going to learn how to hold their
breath for three minutes? Who are the instructors?

This is not a place for you to put pricing or what’s
included in their purchase or subscription. That
comes later. Think of an iPhone: it’s a phone with a
fancy camera. This section is to talk about the fancy
camera and features. You’ll get to reveal the price and
what’s in the box later. Not here.

Call to Action

3 simple steps to [solve your
customer’s problem]

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1. What action do you want
your customer to take?

Short description of this step that focuses on the benefits or success it brings your customer.

2. What will your customer
receive or experience?

Short description of this step that focuses on the benefits or success it brings your customer.

3. What results are your
customers hoping for?

Short description of this step that focuses on the benefits or success it brings your customer.

Call to ACTION

“Our Promise to You” or “Our Guarantee”

Tell your customers about your promise, guarantee, or differentiators.

Promise 2

Short description of this item that focuses on the benefits or success it brings your customer.

Promise 2

Short description of this item that focuses on the benefits or success it brings your customer.

Guarantee

Short description of this item that focuses on the benefits or success it brings your customer.

Differentiators

Short description of this item that focuses on the benefits or success it brings your customer.

CALL TO ACTION

How will your customers’ lives change?